Walmart has
acquired another US online start-up, this time moving for recipe service
Yumprint.
The US
retail giant said Yumprint, founded in Seattle in 2011, will join its digital Walmart
Labs arm.
Yumprint uses a website application
and browser to allow users to discover and save on line recipes from various website.
Each month more than 15 millon recipe are displayed on the publishers network. Its technology claims to "understand recipe
semantics; match ingredients to advertisements; understand consumer taste
preferences; calculate nutritional information and prepare shopping lists from
recipes".
The acquisition, struck for an undisclosed sum, saw Yumprint founders Chris Crittenden and Wes Dyer join the Walmart Labs team to assist with the development of online delivery service Walmart to Go, which recently launched in San Francisco/San Jose and Denver.
The acquisition, struck for an undisclosed sum, saw Yumprint founders Chris Crittenden and Wes Dyer join the Walmart Labs team to assist with the development of online delivery service Walmart to Go, which recently launched in San Francisco/San Jose and Denver.
THE ADVANTAGE
1 They recently lanuched a small Walmart To Go grocery delivery pilot in san francisco/San Jose and Denver areas to know how technology can help customers save time and money by having their items delivered to them in their homes or ready for a quick pick up at participating stores for free.
1 They recently lanuched a small Walmart To Go grocery delivery pilot in san francisco/San Jose and Denver areas to know how technology can help customers save time and money by having their items delivered to them in their homes or ready for a quick pick up at participating stores for free.
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