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Tuesday, March 25, 2014

'Gears of War' franchise rights snagged by Microsoft

Microsoft has bought the rights to the “Gears of War” franchise from epic games making “Gears of War” no longer a Cary-based franchise. The deal gives Microsoft rights to both past and future games in the series and Microsoft has handed development duties of “Gears of War” franchise to Black Tusk Studios in Vancouver, BC.
One of the main reason for Microsoft to purchase the “Gears of War” franchise because they believe that this franchise has a very strong, passionate and valued fan base on Xbox.  By acquiring this franchise, Microsoft Studios will continue to offer their committed fans more of their favourite games and entertainment experiences from the “Gears of War” universe.

As Gears of War has already made one of the top title in the gaming industry and I strongly believe that one of the deciding factors for gamers is the title itself and through this acquisition of rights enables Microsoft to prosper and to forge ahead in the gaming leading platforms.
The only drawback of this acquisition of rights would be the success of Gears of War in the future and can Microsoft Studios be able to offer more favorite games and entertainment experiences from the “Gears of War” universe and win the hearts of committed gamers.

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