Frozen food giant Findus has added to European
business by acquiring Lutosa deal as a part of the European Unions
clearance of McCain Foods acquisition of the potato products supplier.Lutosa
is a producer of French fries and the main speciality contributes to potato
products accounts for 15% sale of the Belgian retail frozen potato market.
The Findus Group is a multinational food business headquartered in the UK and with operations around Europe. It is the parent Group of Young’s, Findus and The Seafood Company. An estimated 20 million people eat the products of Findus on average every week. Findus described the deal as a small but important acquisition which offered "synergies" with its operations in France.
The main advantage of this acquisition helps Findus
group to grow their business and can broader their expertise into the Belgian
market and can leverage the famed qualities of Belgian potatoes and fries
across their branches. The drawback may be rebranding of Findus may not be successful
because Lutosa accounts for just 15% sale of the Belgian retail frozen potato
market.
Reference :http://www.foodmanufacture.co.uk/Business-News/Findus-deal-boosts-Belgian-frozen-potato-strength
ttp://www.findusgroup.com/web/company_information.asp.html
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